Rock Band Sales Surpass All Expectations
Players of Rock Band have downloaded more than 2.5 million songs at about $2 each in the eight weeks since the game went on sale, MTV said on Thursday.
The numbers were well ahead of MTV’s own expectations and underscored the potential of video games as a new source of revenue for a music industry grappling with falling CD sales. “The music industry is in, how do we say, challenged times and we were testing the consumer’s desire for more gameplay around popular music,” Van Toffler, president of MTV Networks’ Music, Logo and Films Group, said in an interview. MTV, a unit of Viacom, said the most popular offering was a three-song pack of songs from heavy metal band Metallica, followed by bundles from The Police and Queens of the Stone Age. The top-selling single was Foreigner’s ’80s anthem “Juke Box Hero” followed by Creedence Clearwater Revival’s “Fortunate Son” and Weezer’s “Buddy Holly.”
In Rock Band, gamers play along to songs with controllers shaped like a guitar, drum set, or microphone. The game is sold for about $170 for consoles such as Microsoft’s Xbox 360 and Sony’s PlayStation 3. It competes with Activision’s popular Guitar Hero series, which also offers downloadable songs for about $2 each.
Rock Band and Guitar Hero are just the first of the many new and improved games to come that will shape the way we play musical instruments.
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